I spent 20+ years at Netflix, Universal Pictures, and Discovery in Communications, helping build brands, shape narratives, and scale teams in high-pressure, complex, and fast-moving environments.

I launched global campaigns, built teams from scratch (No. 3 hire on Netflix’s EMEA film team), and worked with high-profile talent and senior leaders through high-stakes moments - from building Netflix's brand narrative across Europe, to launching AMC’s horror streaming service Shudder in multiple markets. I've also run my own PR agency, so I understand the founder's journey.

My sweet spot is helping founders and senior leaders get clear on what matters, tell their story with conviction, and build the foundations to scale both themselves and the business.

I'm direct and practical. I'll challenge the thinking underneath, and you’ll leave conversations with decisions made and next steps defined.

Now I work in two ways:

• Fractional Comms Support

  Senior communications leadership for businesses that need it without a full-time hire: core narrative, positioning, communications roadmap, and briefing the specialists who execute against it.

• Coaching

  For founders building businesses, and leaders navigating transitions, challenges or growth moments. An AOEC accredited executive coach, I work with how you think, decide, communicate and lead.