For scaling founders ready to shift from building to leading. What got you here won't get you to the next phase.

Sound familiar?

• You're the default decision-maker, stretched thin, team always waiting on you

• Strategic opportunities fall through the gaps because you're too in the weeds

• Priorities shift weekly, no clear roadmap or defined goals

• Brand narrative hasn't evolved with growth, messaging and founder story feel outdated

• You've hired smart people but they won't take ownership

Combining strategic advisory with executive coaching, I help you build the capability to lead through the transition, not just hand you a playbook. 

I bring Netflix storytelling expertise and insights from its high-performance culture, proven scaling frameworks (EOS, Mochary Method), and practical toolkits built from 20+ years of strategic leadership experience.  

Clear communication sits at the heart of my approach, it's what makes strategy land, teams align, and execution happen.

We work through 4 pillars (with toolkits for each)

I start with Strategy and Storytelling. Clear direction and narrative make team alignment and systems easier to build.

Together we build:

• Strategy: Company direction, values, goals and priorities, decision-making frameworks

• Storytelling: Brand positioning, founder narrative for different audiences

• People: Role clarity, delegation, accountability, reduced founder dependency

• Process: Meeting rhythms and systems to execute with momentum

How we work together

Every engagement is tailored to your challenges and I typically work with clients for 3-6 months.

We start with a complimentary Discovery Call to discuss pain points and fit, then I propose how we work together.